30s TRAILER SCAFFOLD (RUNWAY / LUMA)

Use this to structure short-form videos, music promos, or cinematic clips.

--------------------------------------------------

0:00 – 0:02
HOOK

Start with tension or curiosity.

Examples:
- “I almost didn’t release this”
- sudden visual cut
- unexpected moment

--------------------------------------------------

0:02 – 0:08
BUILD

Introduce motion or scene.

- slow camera move
- character entrance
- environment reveal

--------------------------------------------------

0:08 – 0:14
FOCUS

Highlight the core idea.

- main subject
- key visual
- emotional tone

--------------------------------------------------

0:14 – 0:20
SHIFT

Change energy.

- new angle
- lighting change
- faster pacing

--------------------------------------------------

0:20 – 0:26
PAYOFF

Strongest visual or moment.

- drop
- reveal
- impact scene

--------------------------------------------------

0:26 – 0:30
LOOP / CTA

End in a way that loops or pulls attention.

- repeat motion
- subtle reset
- call to action

--------------------------------------------------

NOTES

- keep clips short (2–4s)
- avoid over-editing
- focus on clarity + mood
- let visuals breathe

--------------------------------------------------

FLOW

Hook → Build → Focus → Shift → Payoff → Loop